Media is the New Marketing (Joe Pulizzi and Jason Barnard)

Joe Pulizzi talks with Jason Barnard about media is the new marketing.

This doesn’t feel like a podcast episode, this more feels like a media marketing crash course!!

Rather than fighting with organizations with the same audience as yours, Joe Pulizzi and Jason Barnard believe in the power of networking which brings you to a massive, ever-expanding audience – something you can’t achieve with a walled garden approach. So an intelligent mix of consortiums, guesting, side projects, partnerships, and self-produced is the winning formula 😉

Trying to be present everywhere and creating content for the sake of content both get a big, big thumbs down from Joe (the content marketing master). He greatly believes in niching down, in finding a place or two where you can shine and create a remarkable impact.

Oooh and as promised for this episode, Joe discusses the seven steps to build an online audience that can lead to multiple revenue streams WITH ANY BUDGET!

It begins with identifying the audience’s pain points then offering a solution which turns out to be your product or service (the order of these two tasks is important).
Second point, doing better than anyone else consistently over a long period of time.
Point four is moving your social media audience over to a more controlled asset (email list).
Point 5 is where you can diversify into multiple channels.
Point 6 is knowing the right time to monetize 😉
Lastly, looking for an opportunity to sell your property… or choose to build it bigger.

After each question, Joe sighs delightfully just before giving the most eloquent, helpful, and creative answer 😉

What you’ll learn from Joe Pulizzi

00:00 Joe Pulizzi and Jason Barnard
00:58 Joe Pulizzi’s Brand SERP in the US ad Mauritius
02:08 How far can a networking approach take you?
05:36 Content about you is great for your Brand SERP your EAT, and expanding your audience
08:28 How many years should you dedicate to building your audience?
12:36 Identify the intersection of your expertise and your future customer’s needs
15:27 Determine how to “tilt” and find a sweet spot where little or no competition exists
18:33 Establish your #1 channel for distributing your content (blog, podcast, YouTube, etc.)
20:54 Producing more and more content is a losing proposition
24:26 Use social-media and SEO to convert one-time visitors into long-term subscribers
30:19 Grow your business by expanding into multiple delivery channels
32:18 Monetize your product or service for ultimate business success
38:57 Understand how to sell your content asset for millions or build the business into a large enterprise