Building Success in a Niche Industry - Fastlane Founders with Judy Morgan DVM - Fastlane Founders and Legacy with Jason Barnard

Judy Morgan DVM talks with Jason Barnard about building success in a niche industry.

Judy Morgan DVM is an entrepreneur, Holistic Veterinarian, and owner of Dr. Judy Morgan’s Naturally Healthy Pets. Judy discusses her journey in creating a niche within the veterinary industry, focusing on holistic and traditional Chinese veterinary medicine.

Judy explains how social media, particularly Facebook initially, played a crucial role in spreading her message and building her brand. With her daughter managing the operations of Naturally Healthy Pets, they’ve doubled the business each year. Starting from a garage-based startup, she grew her business into a multi-million dollar e-commerce platform while maintaining unwavering integrity.

Judy also shares her passion for making a difference in the lives of pets and people, highlighting the valuable legacy she’s building. She wraps up the episode by emphasizing the importance of ensuring the legacy of a business by being selective about partnerships and commitments.

What you’ll learn from Judy Morgan DVM

00:00 Judy Morgan DVM and Jason Barnard
01:13 Judy Morgan DVM’s Brand SERP
02:02 Judy Morgan DVM’s Corporate Brand SERP
02:31 Why Does Judy Morgan DVM Say That if She Managed Her Personal Brand Online, Nothing Would Get Done?
03:15 What is Judy Morgan DVM’s Specialty?
03:40 When was Judy Morgan DVM Featured in a National Veterinary Publication?
04:16 Why Did Judy Morgan DVM End up Buying Her Business Partner’s Shares?
05:23 What Was the Key Factor That Made Judy Morgan DVM’s Business Stand Out?
05:27 What Prompted Judy Morgan DVM to Write her First Book in 2014?
06:21 What PR Strategies Did Judy Morgan DVM Use to Sell Her First Book?
06:40 How Much Did Judy Morgan DVM Initially Charge When She Was Asked by a Dog Trainer About Her Fee?
08:20 What Book is Best for the Person New to Holistic Pet Medicine?
08:42 What Initiative Can Drive More People to an E-commerce Website or an Educational Platform?
09:42 What Are the Advantages of Having a Young COO?
11:04 What Strategies Can You Use to Get People to Discover Your Book?
12:11 What Platform is Better for Searching for Things Because There is No Censorship Issue?
12:26 Why is Holistic Medicine Often Ignored or Overlooked on Platforms Like Facebook?
15:48 What is One of the Most Important Things to Do When Growing Your Business in a Niche Market?
15:55 How Does Radical Honesty Help Entrepreneurs Build Stronger Audience Connections?
16:12 How Do Industry Practices in Veterinary Medicine Impact Pet Health and Safety?
16:39 How Does Transparent Consumer Education Build Long-Term Trust in Your Industry?
17:32 How Do You Demonstrate Authentic Passion for Your Business?
18:51 What Sacrifices Do Successful Leaders Make to Build a Meaningful Business Legacy?
20:15 Why Does a Business Leader Need to Be Selective About Interview and Podcast Requests?