About: Jason BARNARD

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Who is Jason BARNARD
Jason Barnard is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the "The Brand SERP Guy." Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022

Posts by Jason BARNARD:

    Fastlane Founders (November)

    1. Tom Freiling with Jason Barnard on Fastlane Founders And Legacy. The Authority Engine
    2. Peter Goldstein with Jason Barnard on Fastlane Founders And Legacy. Integration Over Balance
    3. Publishers Embrace Integrity in the Era of Generative AI – Fastlane Founders with Jonathan Gillham
    4. The Importance of Personal and Corporate Branding – Fastlane Founders with Scott Duffy
    5. The Personal Brand Business Roadmap – Fastlane Founders with Bob Gentle
    6. Billion Dollar Bullseye – Fastlane Founders with Jonathan Cronstedt

    Fastlane Founders (October)

    1. David Steele with Jason Barnard on Fastlane Founders And Legacy. Multifaceted Entrepreneurship
    2. Jonathan Kazarian with Jason Barnard on Fastlane Founders And Legacy. Events ROI
    3. Jon Ostenson with Jason Barnard on Fastlane Founders And Legacy. Hidden Franchise Goldmine
    4. Andrew Hulbert with Jason Barnard on Fastlane Founders And Legacy. Exit. Reset. Legacy.

    Fastlane Founders (September)

    1. Eli Lopian with Jason Barnard on Fastlane Founders And Legacy. AICracy
    2. Brett Farmiloe with Jason Barnard on Fastlane Founders And Legacy. Scaling Trust
    3. Zac Gregg with Jason Barnard on Fastlane Founders And Legacy. Signal Over Noise
    4. Greg Heilers with Jason Barnard on Fastlane Founders And Legacy. Authority Building Secrets
    5. James Brown with Jason Barnard on Fastlane Founders And Legacy. Marketing Machine

    Fastlane Founders (August)

    1. Dave Lavinsky with Jason Barnard on Fastlane Founders And Legacy. Start at the End
    2. Seth Goldstein with Jason Barnard on Fastlane Founders And Legacy. Podcast Brand Power
    3. Chad T. Jenkins with Jason Barnard on Fastlane Founders And Legacy. The VCR Formula™
    4. Justin Goodbread with Jason Barnard on Fastlane Founders And Legacy. The DecaMillionaire Doctrine

    Podcast Guests

    1. Chad T. Jenkins
    2. Abel Horvath
    3. Joel Friedland
    4. Justin Goodbread
    5. Daniel Ramsey
    6. Glenn Gow
    7. Cody C. Jensen
    8. Jean-Louis Lelogeais
    9. Henry Gordon-Smith
    10. Jennifer Tsay
    11. Michael Davern
    12. Rich Kahn
    13. Joost de Valk
    14. Amarjot Singh
    15. Matt B. Britton
    16. Steven Davis
    17. Saul Marquez
    18. Guy E. Baker
    19. Emanuel Rose
    20. Jesse Kirshbaum
    21. Benjamin Zweig
    22. Allan Levy
    23. Ulf Arnetz
    24. Greg S. Reid
    25. Damon Lembi
    26. Peter Murphy Lewis
    27. Jim Heininger
    28. Dr. Judy Morgan
    29. Matt Raad
    30. Sameer S. Somal
    31. Ashish Fernando
    32. John T. Hewitt
    33. Gui Costin
    34. Steven Rothberg
    35. Kevin Koym
    36. Yoni Kozminski
    37. Marilyn Jenkins
    38. Jonathan Gillham
    39. Bob Gentle
    40. Rand Fishkin

    Fastlane Founders (July)

    1. Abel Horvath with Jason Barnard on Fastlane Founders And Legacy. Systems That Scale
    2. Joel Friedland with Jason Barnard on Fastlane Founders And Legacy. Debt-Free Empire
    3. Daniel Ramsey with Jason Barnard on Fastlane Founders And Legacy. Virtual Empire
    4. Glenn Gow with Jason Barnard on Fastlane Founders And Legacy. CEO Success Blueprint
    5. Cody C. Jensen with Jason Barnard on Fastlane Founders And Legacy. Scaling with Soul

    Fastlane Founders (June)

    1. Jean-Louis Lelogeais with Jason Barnard on Fastlane Founders And Legacy. Entrepreneurial Long Game
    2. Rand Fishkin with Jason Barnard on Fastlane Founders And Legacy. Lost and Founder
    3. Henry Gordon-Smith with Jason Barnard on Fastlane Founders And Legacy. Green Ventures
    4. Jennifer Tsay with Jason Barnard on Fastlane Founders And Legacy. Scaling Smarter

    Fastlane Founders (May)

    1. Michael Davern with Jason Barnard on Fastlane Founders And Legacy. End-to-End AI Marketing Enablement
    2. Rich Kahn with Jason Barnard on Fastlane Founders And Legacy. Unmasking Ad Fraud
    3. Amarjot Singh with Jason Barnard on Fastlane Founders And Legacy. Building Adaptive AI
    4. Matt B. Britton with Jason Barnard on Fastlane Founders And Legacy. Generation AI

    Fastlane Founders (April)

    1. Steven Davis with Jason Barnard on Fastlane Founders And Legacy. Career Mobility
    2. Guy E. Baker with Jason Barnard on Fastlane Founders And Legacy. Market Tune-Up
    3. Benjamin Zweig with Jason Barnard on Fastlane Founders And Legacy. Decoding the Future of Work
    4. Saul Marquez with Jason Barnard on Fastlane Founders And Legacy. B2B Marketing Mastery
    5. Emanuel Rose with Jason Barnard on Fastlane Founders And Legacy. AI Implementation

    Fastlane Founders Clips

    1. How Can Humans Remain Relevant in an AI-Driven World?
    2. Why Do Consumers Want Personalization While Fearing Invasive Tracking?
    3. What Role Will AI Play in Shaping the Future of Music Marketing?
    4. What Transforms Viral Buzz Into a Long-Term Music Marketing Strategy?
    5. How Can You Maintain Quality as Your Team and Software Scale with Growth?
    6. How Can Your Company Secure Lasting Advantage When Filling Market Gaps?
    7. Why is Relaxed Intensity Crucial for Leaders Facing Challenges and Fear?
    8. Why Do Leaders with Stickability Capitalize on Unexpected Opportunities?
    9. Why Do Learning Cultures Drive Both Business Success and Staff Retention?
    10. Why Do Learn-It-All Leaders Embrace Challenges While Others Fear Failure?
    11. How Do You Scale Your Personal Brand With a High-Performing Team?
    12. Why Do You Need AI and Search Engines to Validate Your Digital Authority?
    13. How Do CEOs Effectively Lead the Rebranding Journey?
    14. Why Do Successful Brands Simplify Their Names as They Grow?
    15. How Do Business Leaders Balance Mission With Profitability?
    16. How Can Authenticity and Transparency Help Build Trust in a Niche Market?
    17. How Do You Plan A Successful Exit from A Personal Brand-Based Business?
    18. What Are the Key Steps to Successfully Buy, Build, and Flip Websites?
    19. How Do Different Search Verticals Shape Your Complete Digital Narrative?
    20. Why Should Business Leaders Proactively Shape Their Personal Brand Online?
    21. How Can Pivoting During Crisis Lead to Unexpected Business Opportunities?
    22. What Lessons Can Founders Learn From Bootstrapping Versus Raising Capital?
    23. How Can You Build Customer Satisfaction Costs Into Your Pricing Strategy?
    24. Why is it More Impactful to Create Raving Fans Than Satisfied Customers?
    25. How Can Businesses Proactively Address Client Needs Before Engagement?
    26. How Does Personal Branding Help Investment Firms Build Trust?
    27. How Do Pay-Per-Click Models Transform Global Recruitment?
    28. How Can Businesses Adapt to Cultural Differences During Global Expansion?
    29. How Do Leaders Transform AI Disruption Into Innovation Opportunities?
    30. How Can Businesses Adapt to Global Disruptions?
    31. How Do Leaders Maintain Motivation in Remote Teams Without Micromanaging?
    32. How Do Cultural Differences Affect Conflict Management in Remote Teams?
    33. How Can Lawyers Use Google Business Profiles to Dominate Local Search?
    34. How Should Businesses Respond to Positive and Negative Reviews Online?
    35. What are the Risks and Rewards of Using AI-Generated Content in Business?
    36. How Do AI Search Engines Subtly Reshape Human Communication?
    37. Why Must Entrepreneurs Build A Personal Brand Beyond Their Company?
    38. Why is Controlling Your Google Presence Vital for Entrepreneurial Success?
    39. How Can You Turn Your Marketing Success into Sales?
    40. How Can You Transform Your Personal Brand into a Leadership Brand?
    41. What Makes Product the Ultimate Leverage Point for Business Success?
    42. Why Do Top Performers Exit Companies with Poor Systems and Leadership?

    Fastlane Founders (March)

    1. Allan Levy with Jason Barnard on Fastlane Founders And Legacy. CRM and Digital Marketing with GenAI
    2. Jesse Kirshbaum with Jason Barnard on Fastlane Founders And Legacy. Music and Brands
    3. Establishing Solutions-Driven Companies – Fastlane Founders with Ulf Arnetz
    4. Greg S. Reid with Jason Barnard on Fastlane Founders And Legacy. Stickability

    Fastlane Founders (February)

    1. Damon Lembi with Jason Barnard on Fastlane Founders And Legacy. The Learn-It-All Leader
    2. Peter Murphy Lewis with Jason Barnard on Fastlane Founders And Legacy. Personal Branding in Business
    3. Jim Heininger with Jason Barnard on Fastlane Founders And Legacy. The Three R’s of Brand Evolution
    4. Building Success in a Niche Industry – Fastlane Founders with Judy Morgan DVM

    Fastlane Founders (January)

    1. The Double Exit – Fastlane Founders with Matt Raad
    2. Building Trust in the Digital Age – Fastlane Founders with Sameer Somal
    3. AI Innovation in Global Education – Fastlane Founders with Ashish Fernando
    4. How to Create Raving Fans for Your Business – Fastlane Founders with John T. Hewitt

    Fastlane Founders (December)

    1. Helping Investment Firms Thrive – Fastlane Founders with Gui Costin
    2. Scaling a Million-User Career Platform – Fastlane Founders with Steven Rothberg
    3. Impact Through Innovation – Fastlane Founders with Kevin Koym
    4. Building Elite Remote Teams for Startup Success – Fastlane Founders with Yoni Kozminski
    5. Google Business Profiles for Lawyers – Fastlane Founders with Marilyn Jenkins

    Kalicube Tuesdays (June)

    1. Is Your Personal Brand Killing Your Business? (Chase Neely and Jason Barnard)
    2. The Future of Consumer Products and E-commerce (Jason Somerville and Jason Barnard)
    3. Mastering SEO Strategy in Google’s Gemini Era (Jes Scholz and Jason Barnard)
    4. How To Profitalize Your Business With Omnichannel Optimization (Jon Weberg and Jason Barnard)
    5. Technical SEO Masterclass (Special Episode) (Olga Zarr and Jason Barnard)
    6. How to Become Confidently Visible (Joyan Chan and Jason Barnard)
    7. From Entity Modeling to Knowledge Graph Maintenance (Jarno van Driel and Jason Barnard)
    8. Clarify Your Vision and Watch Your Business Grow (Tyler Pigott and Jason Barnard)
    9. Is Podcast SEO Even a Thing? (Benjamin Shapiro, Erin Sparks and Jason Barnard)
    10. The Secrets of a Good Technical SEO Audit (Olga Zarr and Jason Barnard)
    11. Find the Business Story You’ll Tell Daily the Rest of Your Life (Mike Ulmer and Jason Barnard)
    12. How International Image/Video Search Works (Heba Ashour and Jason Barnard)
    13. How to Build & Maintain Topical Authority (Georgios Chasiotis and Jason Barnard)
    14. Furthering Your Career in SEO (Chris Green and Jason Barnard)
    15. Connecting UX with SEO (Liraz Postan and Jason Barnard)
    16. Strategy, Tactics or just doing stuff (Hannah Thorpe and Jason Barnard)
    17. Detecting Co-Occurrence Confusion (Dawn Anderson and Jason Barnard)
    18. Manage Your Personal Reputation in Search (Andy Crestodina and Jason Barnard)

    Kalicube Tuesdays (May)

    1. Best Practices for Activating Brand Purpose (Mitch Duckler and Jason Barnard)
    2. Authentic Content Is More Than a Buzzword (Tom Amitay and Jason Barnard)
    3. Why You’re Missing out on 95% of Your Best Prospects (Darby Copenhaver and Jason Barnard)
    4. Stop Marketing, for now, Start Branding! (Suzanne Tulien and Jason Barnard)
    5. AI and Digital Marketing Agencies: Good or Bad? (Amir Glatt and Jason Barnard)
    6. How to Grow Organic Rankings with Brand? (Kaspar Szymanski and Jason Barnard)
    7. Leveraging Your Personal Brand to Boost the Sales Process (Ed Trifone and Jason Barnard)
    8. Leveling Up Your Content Through Regular Updates (Gaurav Sharma and Jason Barnard)
    9. Improve Your Brand Authority with Newsworthy Content (Amanda Milligan and Jason Barnard)
    10. How Can Small Businesses Use Branded Search? (Jason Davis and Jason Barnard)
    11. The Importance of Behavioural Analytics (Ravi Yada and Jason Barnard)
    12. Digital Strategy for Unpredictable Audiences (Sarah Sennett and Jason Barnard)
    13. Building Brand Narrative (Yaagneshwaran Ganesh and Jason Barnard)
    14. Skip the Degree, Save the Tuition (Julia McCoy and Jason Barnard)
    15. Wix and SEO – What’s the Story? (Mordy Oberstein and Jason Barnard)

    Kalicube Tuesdays (April)

    1. How to Create a Buyer Persona for Social Media (Kendra Corman and Jason Barnard)
    2. The SEO Playbook Changes Depending on Where You Are Ranking (Jason Khoo and Jason Barnard)
    3. Revolutionizing Ecommerce: Secrets to Revenue Optimization (Matthew Stafford and Jason Barnard)
    4. Cringe Free Sales That Convert (Aleasha Bahr and Jason Barnard)
    5. Your Survival Guide to the Ad Targeting Apocalypse (Josh Muskin and Jason Barnard)
    6. Integrated Marketing Strategies, but First, Brand! (Anika Jackson and Jason Barnard)
    7. Leveraging Anthropology for Effective Content Marketing (Matt Artz and Jason Barnard)
    8. Combining the Metaverse with Digital Marketing (Ruan Marinho and Jason Barnard)
    9. Building a Self-Sufficient Team With They Ask, You Answer (Allison Riggs and Jason Barnard)
    10. SEO in the Metaverse (Emilija Gjorgjevska and Jason Barnard)
    11. Better Web Accessibility Improves Profits (Kim Krause Berg and Jason Barnard)
    12. Image SEO Tricks and Tweaks (Olesia Korobka and Jason Barnard)
    13. Standing out on Social Media (Chris Bruno and Jason Barnard)
    14. Conversion Rate Optimization Made Fun (Navah Hopkins and Jason Barnard)
    15. Advantages of Structured Data (Jarno van Driel and Jason Barnard)

    Kalicube Tuesdays (March)

    1. Hybrid Workplaces and Intentional Cultures (Trisha Daho and Jason Barnard)
    2. How to Turn Content Into Profit (Video Content and 6 Levers of Profitability) (Luis D. Camejo and Jason Barnard)
    3. Boosting Traffic & Newsletter Conversions with Content (Joe Pulizzi and Jason Barnard)
    4. Building Effective Landing Pages and Newsletters (Kevin Chemidlin and Jason Barnard)
    5. How to Tell Your Authentic Story As a Podcast Guest (Jason Cercone and Jason Barnard)
    6. How to Attract More Ready-To-Invest Clients (Fabi Paolini and Jason Barnard)
    7. Content Based SEO – A Smarter Way to Build Your Brand (Lorraine Ball and Jason Barnard)
    8. SEO Mastery Summit Debrief (Special Episode with Jason Barnard)
    9. Retail Media in Search (Elizabeth Marsten and Jason Barnard)
    10. Revealing the Secrets of Keyword Data (Tim Soulo and Jason Barnard)
    11. Why SEO could be More Reactive and Short Term (Carrie Rose and Jason Barnard)
    12. Rethink Lead Generation (Tom Shapiro and Jason Barnard)
    13. Supply & Demand of the SERPS (Stephan Bajaio and Jason Barnard)
    14. Content Marketing and the Customer Experience (Casie Gillette and Jason Barnard)
    15. Entities and Knowledge Panels (Bill Slawski and Jason Barnard)
    16. Insight Platforms Vs SEO Data platforms (Mark Traphagen and Jason Barnard)
    17. Cumulative Advantage in Business (Mark Schaefer and Jason Barnard)
    18. Laughing Your Way Through Outreach (Bibi Lauri Raven and Jason Barnard)

    Kalicube Tuesdays (February)

    1. Leverage Omnichannel Content Design into Digital Marketing (Larry Swanson and Jason Barnard)
    2. Creating a Strategic Marketing Plan in 3 Simple Steps (Kristi Mitchell and Jason Barnard)
    3. Publicity – Get Known Everywhere With Guerrilla Publicity (Jill Lublin and Jason Barnard)
    4. How to Incorporate Insights in Your Branding Campaigns (Chris Kocek and Jason Barnard)
    5. Agencies: How to Create a Bespoke Project That Wows Your Client (Nat Rosasco and Jason Barnard)
    6. Building a Personal Brand Online With a Book (Scott Turman and Jason Barnard)
    7. ClearBrand Marketing Flywheel (Josh Ramsey and Jason Barnard)
    8. How to Create Content That Converts (John Ozuysal and Jason Barnard)
    9. Live Shows for Recovering Perfectionists (Ian Anderson Gray and Jason Barnard)
    10. Winning the Linkbuilding Game with Data (Judith Lewis and Jason Barnard)
    11. Data Driven SEO & Always Be Testing (Brie Anderson and Jason Barnard)
    12. Effective Media Cadence for PR (Joseph J. Sherman and Jason Barnard)
    13. What Problems Do CDNs Solve? (Ben Gabler and Jason Barnard)
    14. Cultural Differences in Digital Marketing (Pinar Ünsal and Jason Barnard)
    15. All About Digital Transformation in B2B (Kelly Hungerford and Jason Barnard)
    16. How Review Attributes Work in Local SEO (Mike Blumenthal and Jason Barnard)

    Kalicube Tuesdays (January)

    1. 8 Essential AI-Driven Strategies for Business Growth (Isar Meitis and Jason Barnard)
    2. How Generative AI is Changing PPC (Frederick Vallaeys and Jason Barnard)
    3. Revolutionizing Online Business Revenue Strategies (John Ainsworth and Jason Barnard)
    4. Coffee Dates that Close High-Ticket Deals (Craig Andrews and Jason Barnard)
    5. Facebook’s Hidden Impact on SERPS (Dennis Yu and Jason Barnard)
    6. Conversion-Driven SEO for Consistent Results (Gert Mellak and Jason Barnard)
    7. The Key to a Perfect Website (Will Laurenson and Jason Barnard)
    8. EoT: Enough Of Things and Phygital Explained (Burkay Alpyildiz and Jason Barnard)
    9. How to Leverage Press to Build Authority on Google (Dennis Consorte and Jason Barnard)
    10. Domain Names as Brand Assets (Tatiana Bonneau and Jason Barnard)
    11. How to Report SEO to Your CEO (Tom Critchlow and Jason Barnard)
    12. Prominence vs. Presence on LinkedIn (Purna Virji and Jason Barnard)
    13. Searcher, Behaviour, Intent & Expectations (David Amerland and Jason Barnard)
    14. SEO Gap Analysis: Digging Up the Gold (Lidia Infante and Jason Barnard)
    15. Engaging the Connected Customer (Adam Helweh and Jason Barnard)
    16. All About Brand Affinity Marketing (Chris Savage and Jason Barnard)
    17. How to Get Featured on Top Websites (Eric Schwartzman and Jason Barnard)
    18. Timeless Marketing Strategies That Still Work (Melinda Byerley and Jason Barnard)

    Kalicube Tuesdays (December)

    1. How to Post Less on Social Media For More Business (Katie Brinkley and Jason Barnard)
    2. The Power of Delegating in Building Trust & Confidence (Letitia Boardman and Jason Barnard)
    3. Leveraging Your Brand to Magnetize Your Dream Clients (Johanna White and Jason Barnard)
    4. Building a Team Rather Than Just a Group of Coworkers (Mads Singers and Jason Barnard)
    5. How to Make 5-10% Extra Sales on Autopilot (Irina Poddubnaia and Jason Barnard)
    6. Links Are the Foundation of Your Site (Alexandra Tachalova and Jason Barnard)
    7. Branding To Grow Your Business (Winnie Sun and Jason Barnard)
    8. Santa SEO (Dom Hodgson and Jason Barnard)
    9. How Has Google Changed in 2021 and What’s to Come? (Lily Ray and Jason Barnard)
    10. Predictive SEO Using Big Data (Rebecca Berbel and Jason Barnard)
    11. How to Find and Hire the Right SEO (Stephan Spencer and Jason Barnard)
    12. 2021, The Year Of The SERP (Dave Davies and Jason Barnard)
    13. Content-Focussed Google Updates (Melissa Fach with Jason Barnard)
    14. A Measured Approach to the SERPs (Cindy Krum with Jason Barnard)
    15. Negotiation isn’t all about money (Christine McKay with Jason Barnard)

    Kalicube Tuesdays (November)

    1. SEO Strategy Mastery: Results-Driven Growth (Sara Taher and Jason Barnard)
    2. The Energy of Persuasion Using Show and Tell (Theresa Rose and Jason Barnard)
    3. How to Build an Unbreakable, Unshakable Business (William Attaway and Jason Barnard)
    4. How To Create Authentic Content That’s Unique To Your Brand (Abby Wood and Jason Barnard)
    5. Why Enterprises Need a CWO (Chief Web Officer) (Ash Nallawalla and Jason Barnard)
    6. SPARK Your Marketing with Conversion Content (Carly J. Cais and Jason Barnard)
    7. Achieving Harmony in Your SERP Results! (Joseph S. Kahn and Jason Barnard)
    8. Make Your Website a Booking and Buying Machine (Shane Hodge and Jason Barnard)
    9. How to Make Sales by Staying in Your Comfort Zone (Stacey Hall and Jason Barnard)
    10. The Value of Content Engineering (Mike King and Jason Barnard)
    11. Crafty Content Creation (David Bain and Jason Barnard)
    12. Understanding Semantic SEO (Koray Tuğberk Gübür and Jason Barnard)
    13. Striking the Right Balance Between SEO & CRO (Luke Carthy and Jason Barnard)
    14. The Low-down on IndexNow From Mr. Bingbot (Fabrice Canel and Jason Barnard)
    15. How to Delegate Effectively (Mads Singers and Jason Barnard)
    16. How NOT to Sabotage Your Social Media (Shaina Weisinger with Jason Barnard)
    17. How to Become the Go-To Brand in Your Market (Barnaby Wynter with Jason Barnard)
    18. Creativity is The Missing Ingredient in Most Businesses Today (Nir Bashan with Jason Barnard)
    19. How to Generate Unlimited Content Ideas (Melanie Deziel with Jason Barnard)

    Kalicube Tuesdays (October)

    1. Building a B2B Demand Generation Engine for High Growth (Deanna Shimota and Jason Barnard)
    2. How to Escape Survival Mode in Your Agency (Craig Rodney and Jason Barnard)
    3. How to Leverage AI in eCommerce Content (Katrina McKinnon and Jason Barnard)
    4. Coping with Marketing (Mariana Franco and Jason Barnard)
    5. Build a Powerful Personal Brand with Content (Philip VanDusen and Jason Barnard)
    6. LinkedIn SEO and the LinkedIn SERP (Daniel Alfon and Jason Barnard)
    7. Where Do Branded Searches on Google Come From? (Jonas Sickler and Jason Barnard)
    8. Writing Content at Scale with Humans (Katrina McKinnon and Jason Barnard)
    9. How to Make Press Release Marketing Work for You (Mickie Kennedy and Jason Barnard)
    10. Video SEO to Launch Your YouTube Show (Paul Andre de Vera and Jason Barnard)
    11. Media is the New Marketing (Joe Pulizzi and Jason Barnard)
    12. How to Use Pinterest for B2B Marketing (Alisa Meredith and Jason Barnard)
    13. It’s OK to be a Webmaster (Simon Cox and Jason Barnard)
    14. Finding the Right Agency for your Brand (Joe Koufman with Jason Barnard)
    15. The Pratfall Effect (Geraldine DeRuiter with Jason Barnard)
    16. How to Nail Product Positioning (April Dunford with Jason Barnard)
    17. SEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard)

    Kalicube Tuesdays (September)

    1. Cracking the Code: Secrets to Enterprise SEO Success (Nitin Manchanda and Jason Barnard)
    2. The Importance of Creating a Marketing Pie (Leanna DeBellevue and Jason Barnard)
    3. Turn Negative Reviews into Positive Opportunities (David McBee and Jason Barnard)
    4. The Future of Podcasting (Alex Sanfilippo and Jason Barnard)
    5. Technical & Product SEO for News (Richard Nazarewicz and Jason Barnard)
    6. Stop Giving Strategy Away and Turn It Into a Revenue Stream (Brooke Chapman and Jason Barnard)
    7. The Ultimate Conversion Copy Writing Framework (Meredith Kallaher and Jason Barnard)
    8. UX Is Dead, Long Live CX (Customer Experience is Key) (Colin Shaw and Jason Barnard)
    9. Looking at Google’s SERP as a Product (Gennaro Cuofano and Jason Barnard)
    10. Split Test SEO Experiments (Kevin Indig and Jason Barnard)
    11. Live Streams as an Influencer Marketing Tool (Anton Shulke and Jason Barnard)
    12. Dissecting the GMB Panel (Joy Hawkins and Jason Barnard)
    13. Winning the Digital Marketing Game (Duane Forrester with Jason Barnard)
    14. Using High Authority SEO for Personal Branding (Dennis Yu with Jason Barnard)
    15. Updating Content as an SEO Strategy (Danny Goodwin With Jason Barnard)
    16. Strategies to Grow Your YouTube Channel (Tim Schmoyer With Jason Barnard)
    17. How to Market an Equity Crowdfunding Push (Jason Fishman with Jason Barnard)

    Kalicube Tuesdays (August)

    1. Understanding and Recovering From Google Traffic Drops (Callum Scott and Jason Barnard)
    2. Smashing SEO Strategies in the Era of AI (Beatrice Gamba and Jason Barnard)
    3. Branding: Essential Ingredient, Not Just Decoration (Kevin Moehlenkamp and Jason Barnard)
    4. Content Creation for All Engines (Sara Moccand-Sayegh and Jason Barnard)
    5. Pretty Is Easy, Smart Is Hard (Jason Davis and Jason Barnard)
    6. From SERP to M&A: The 8 Figure ROI Blog Post (François Nadeau and Jason Barnard)
    7. Simple Marketing Fundamentals to Accelerate Revenue Growth (Tim Fitzpatrick and Jason Barnard)
    8. Kalicube Tuesdays Retrospective (Anton Shulke and Jason Barnard)
    9. How to Get Your Business on TikTok Today (Austin Armstrong and Jason Barnard)
    10. The Key to Retention for E-commerce (George Kapernaros and Jason Barnard)
    11. How to Write a Short Book to Boost Your Search Engine Results (Mike Capuzzi and Jason Barnard)
    12. Ranking Signal vs Ranking Factor (Eli Schwartz and Jason Barnard)
    13. Marketing Agencies Must Become Media Producers (Erin Sparks and Jason Barnard)
    14. Strategic vs Tactical Local SEO (Mark Bealin and Jason Barnard)
    15. The Fallout from Core Web Vitals (Russ Jeffery and Jason Barnard)
    16. Lessons from SEO Industry Thought Leaders (Peter Mead and Jason Barnard)

    Kalicube Tuesdays (July)

    1. Geeky Tips for Content Optimization for 2024 (And Beyond!) (Olesia Korobka and Jason Barnard)
    2. Profitable Personal Branding (Tonya Eberhart, Michael Carr and Jason Barnard)
    3. How to Align Your Content and Business Goals (Purna Virji and Jason Barnard)
    4. How to Become Ridiculously Easy to Do Business With (David Avrin and Jason Barnard)
    5. Use Your Skillset to Make Money Online in Midlife (Pamela Wilson and Jason Barnard)
    6. The Value of SEO (Andrew Holland and Jason Barnard)
    7. SEO Audits: Now and Into The Future (Brian Harnish and Jason Barnard)
    8. Selling More and Better With Ethical Email Marketing (Yuval Ackerman and Jason Barnard)
    9. History of Google Updates Big and Small (Barry Schwartz and Jason Barnard)
    10. Risks and Rewards of AI-generated Content (Jeff Coyle and Jason Barnard)
    11. Weaving the Web of People, Content & Data (Teodora Petkova and Jason Barnard)
    12. Semantically Driven Site Architecture (Nik Ranger and Jason Barnard)

    SMX West

    1. Google is Your New Homepage (Greg Gifford with Jason Barnard)
    2. The Ins and Outs of User Experience (Mary Davies with Jason Barnard)
    3. Video SEO for Both YouTube and Google (Aleyda Solis with Jason Barnard)
    4. When Marketing and SEO Collide (Mordy Oberstein with Jason Barnard)
    5. How to do Competitive Research Using Search (Purna Virji with Jason Barnard)
    6. The Convergence of SEO and Content (Eric Enge with Jason Barnard)

    Kalicube Tuesdays at Wordlift

    1. SEO Without Link Building (Chase Reiner with Jason Barnard)
    2. Google Discover and Other Push Features (Jes Scholz with Jason Barnard)
    3. Consumer Behaviour and Attention Manageament (David Amerland with Jason Barnard)
    4. The Knowledge Graph without Wikipedia (Rand Fishkin with Jason Barnard)
    5. Gaining Return on Relationship Whilst Being Good to People (Ted Rubin with Jason Barnard)
    6. Vetting Experts Through the Eyes of Google (Matthew Tenney with Jason Barnard)
    7. Your Business Means Nothing if People Can’t Find You (Ryan Foland with Jason Barnard)
    8. Standing Out From the Crowd Without Doing Anything Exceptional (Patrick M Powers with Jason Barnard)
    9. The Golden Age of Influence Has Started Where is it Heading? (Neal Schaffer with Jason Barnard)
    10. It’s easy Enough to Sell Retaining Customers is the Hard Part (David Avrin with Jason Barnard)
    11. The Untapped Benefits of YouTube Most of us Miss (Bengü Atamer with Jason Barnard)
    12. Strategic Live Streaming for Business Development (Dr Ai Addyson-Zhang with Jason Barnard)
    13. I Have a Podcast but Nobody is Listening Now What? (James Mulvany with Jason Barnard)

    DMA Melbourne

    1. White Hat Affiliate Marketing (Dejan Mladenovski with Jason Barnard)
    2. Practical Advice on Patents and Trademarks in Marketing (Rich Goldstein with Jason Barnard)
    3. How to Develop Your Personal Brand (Kate Toon with Jason Barnard)
    4. 6 Steps to Bulletproof Your Video Shoot (Joyce Ong with Jason Barnard)

    Bing

    1. How the Whole Page Algorithm Works at Bing (Nathan Chalmers with Jason Barnard)
    2. How the Image and Video Algorithm Works at Bing (Meenaz Merchant with Jason Barnard)
    3. How the Q&A / Featured Snippet Algorithm Works (Ali Alvi with Jason Barnard)
    4. Bingbot: Discovering, Crawling, Extracting and Indexing (Fabrice Canel with Jason Barnard)
    5. How Ranking Works at Bing (Frédéric Dubut with Jason Barnard)

    Chiang Mai SEO

    1. The traffic light sales process (Daniel Hunjas with Jason Barnard)
    2. The secrets of building great ecommerce sites (Jason Mun with Jason Barnard)
    3. The secrets of outsourcing as a one-person outfit (Lee Louis Gung with Jason Barnard)
    4. The myth of 7 touch points (Daniel Hunjas with Jason Barnard)

    BrightonSEO - September 2019

    1. Why use Captions and Subtitles for your Video (Ahmed Khalifa with Jason Barnard)
    2. The Wonderful World of SaaS Startups (Paul Bongers with Jason Barnard)
    3. Bias in the Knowledge Graph (Dixon Jones with Jason Barnard)
    4. Analysing the Web in Blocks, Chunks, Fraggles, Segments (Dixon Jones with Jason Barnard)
    5. The Wider Lessons from Local SEO and Near Me Searches (Paul O’Donoghue with Jason Barnard)
    6. Structured Data, Ontologies, Commonsense Knowledge Graphs – Round Table (Martha Van Berkel, Robin Allenson and Dateme Tubotamuno with Jason Barnard)
    7. Selling on Amazon – a More Pessimistic View than Dan (Paula Didone with Jason Barnard)

    ColosSEO

    1. What is Microsoft’s business model? (Gennaro Cuofano with Jason Barnard)
    2. Google’s Reaction to the Link Tax (Andrea Volpini with Jason Barnard)

    Ungagged Los Angeles

    1. Identifying Link Buying and PBNs (Jim Boykin with Jason Barnard)
    2. A Short History of SEO (Bruce Clay with Jason Barnard)
    3. SEO for Publishing with AOL (Simon Heseltine with Jason Barnard)
    4. Why Brand Awareness is Important (Pamela Lund with Jason Barnard)
    5. Tricks to Play With Google Colaboratory (Hamlet Batista with Jason Barnard)
    6. Tricks for Content and Links Used by Search Engine Journal (Loren Baker with Jason Barnard)
    7. Fraggles, and Beyond (Cindy Krum with Jason Barnard)
    8. Moving from Print Press to Digital (Louisa Frahm with Jason Barnard)
    9. The Cost of Doing Nothing (Jerry West with Jason Barnard)
    10. SEO and Digital Marketing for Startups (Eric Wu with Jason Barnard)
    11. Tech SEO Pays (Jennifer Hoffman with Jason Barnard)

    Global Marketing Day

    1. Why Voice Search is Important (Susan Westwater with Jason Barnard)
    2. Building Online Community (David Markovich with Jason Barnard)
    3. The Lowdown on E-A-T Strategy (Lily Ray with Jason Barnard)
    4. A Wider View of Technical SEO (Paul Shapiro with Jason Barnard)

    PubCon Las Vegas 2019

    1. (Groovy) Music and Digital Marketing (Marty Weintraub with Jason Barnard)
    2. Getting Great Reviews for Your Brand (Thomas Ballantyne with Jason Barnard)
    3. Looking After Your Brand SERPs (John Morabito with Jason Barnard)
    4. 3 Common Misconceptions about E-A-T (Kristine Schachinger with Jason Barnard)
    5. Human Centered Data Driven Content (Elmer Boutin with Jason Barnard)
    6. Bing’s Crawling API and Solving Javascript (Fabrice Canel with Jason Barnard)
    7. SEO for the Health Industry and our Ageing Population (Karina Tama-Rutigliano with Jason Barnard)
    8. The Ultimate Podcast Strategy (Craig Campbell with Jason Barnard)

    CopyCon

    1. Growing a Digital Agency (James Norquay with Jason Barnard)
    2. On and Offline Marketing Combined (Amy Annetts with Jason Barnard)
    3. How to thrive despite Imposter Syndrome (Robert Gerrish with Jason Barnard)

    TakeItOffline Amsterdam

    1. The Google Shaped Web (Barry Adams with Jason Barnard)
    2. Schema Structured Data – The Future of the Web (Jono Alderson With Jason Barnard)

    2019

    1. Findability and Discoverability (John Paul Sherman with Jason Barnard)
    2. Creating a Killer Digital Strategy (Judith Lewis with Jason Barnard)

    Search Marketing Summit

    1. Buying, Pimping and Monetising Websites (Liz Raad with Jason Barnard)
    2. How Google is Using Machine Learning – SEO and SEA (Jeff Ferguson with Jason Barnard)
    3. WordPress SEO and the New Age of Gutenberg (Peter Mead With Jason Barnard)
    4. Creating Content for the REAL Long Tail (Tim Soulo with Jason Barnard)
    5. Philosophy in SEO and a bit of automation (Michael Motherwell with Jason Barnard)
    6. AI and ML in Google (Jeff Ferguson with Jason Barnard)
    7. Big Changes in Local Search (Greg Gifford with Jason Barnard)

    SEMrush Tel Aviv

    1. Attention Deficit Disorder and PPC (Joel Bondorowsky with Jason Barnard)
    2. Featured Snippets are Cool (Fernando Angulo with Jason Barnard)

    Digital Elite Day

    1. Reviews in SEO Today and Tomorrow (Ric Rodriguez with Jason Barnard)
    2. The 5 Steps of Podcasting (David Bain with Jason Barnard)
    3. Beating the Competition with Competitive Analysis (Nik Ranger with Jason Barnard)

    BrightonSEO - April 2019

    1. Where is the War on New Hardware Technologies (Patrick Reinhart with Jason Barnard)
    2. The Truth About Attribution (hint, use Machine Learning) (Chris Liversidge with Jason Barnard)
    3. Dancing With Google (Andrea Volpini with Jason Barnard)
    4. Google Penalties Explained (Fili Wiese with Jason Barnard)
    5. Google is the Enemy (Emily Potter with Jason Barnard)
    6. Structured Data and Google (Kenichi Suzuki with Jason Barnard)
    7. Content Creation for Voice (Alina Ghost with Jason Barnard)
    8. Context Clouds, Co-occurrence, Relatedness and BERT (Dawn Anderson with Jason Barnard)
    9. The Low down on International SEO (Felipe Bazon with Jason Barnard)
    10. The 14K Trick – Ultra optimising for Mobile First (Chris Liversidge with Jason Barnard)
    11. E-A-T – the how, the why and the what to do ! (Lily Ray with Jason Barnard)
    12. SEO on the Edge (Nils de Moor with Jason Barnard)

    SEMrush Live Prague

    1. Crawl Budget and Speed (Chris Simmance with Jason Barnard)
    2. Using Webinars for Marketing… specifically Influencer Marketing (Anton Shulke with Jason Barnard)
    3. Brand is the only ranking factor (Ross Tavendale with Jason Barnard)
    4. Image Search Versus Voice Search (Stewart Rogers with Jason Barnard)
    5. Amazon as a (rather good) Marketing Channel (Eugene Levin with Jason Barnard)

    Google Webmasters

    1. A Day in the Life – Working at Google (John Mueller with Jason Barnard)

    Take it Offline Brighton

    1. Grow Fast, Grow Global (Sarah Carroll with Jason Barnard)
    2. Google Bugbears and Gremlins (Simon Cox with Jason Barnard)
    3. User intent and brand mentions (Razvan Gavrilas with Jason Barnard)
    4. The Semantic Web from 2000 to 2019, and Beyond (Andrea Volpini with Jason Barnard)

    SMX London

    1. The Slow Death of Javascript SEO (Bartosz Góralewicz with Jason Barnard)
    2. Alphabet, Amazon, Facebook, Apple, and Microsoft (Brad Geddes with Jason Barnard)
    3. How Bing Ranking Works (Nagu Rangan with Jason Barnard)
    4. Evergreen Googlebot (Barry Schwartz with Jason Barnard)

    European Search Awards

    1. DIY Marketing and the Empowerment Age (Anders Hjorth with Jason Barnard)

    Digital Olympus

    1. Unexpected Tricks for Building Links (Milosz Krasinski with Jason Barnard)
    2. Tactics for Organic Traffic Growth (Lukasz Zelezny with Jason Barnard)
    3. Link Building and Outreach (Joshua Hardwick with Jason Barnard)
    4. SEO Without Traffic: The World of Voice Search, Knowledge Graph and Brand (Hannah Thorpe With Jason Barnard)
    5. Learning from our mistakes (Steven van Vessum with Jason Barnard)
    6. Making it Internationally (Gianluca Fiorelli with Jason Barnard)
    7. The Google Cookbook – Making Content Easy to Digest (Alexandra Tachalova with Jason Barnard)
    8. Making Your Twitter Truly Social (Viktoria Mamatova with Jason Barnard)
    9. Chasing Quality over Quality Score (Navah Hopkins with Jason Barnard)
    10. Bad Promotion Kills your Content It doesn’t need to (Alexandra Tachalova with Jason Barnard)
    11. Build Your Personal Brand (Deepak Shukla with Jason Barnard)

    SEOcamp

    1. What do Fraggles Mean for Mobile-First Indexing? (Cindy Krum with Jason Barnard)
    2. Google’s Business Model (Gennaro Cuofano with Jason Barnard)
    3. Smart Social Media Strategies (Craig Campbell with Jason Barnard)
    4. Topic Clusters (Laurence O’Toole with Jason Barnard)
    5. Patents and entities in search since 1999 (Bill Slawski with Jason Barnard)

    YoastCon

    1. Pagespeed, Sitespeed, Lighthouse and HTTP/2 (Fili Wiese with Jason Barnard)
    2. Trust Building Without Links (Arnout Hellemans With Jason Barnard)
    3. Conversational and conversion copy (Kate Toon with Jason Barnard)
    4. The Challenges of Digital PR Campaigns (James Brockbank with Jason Barnard)
    5. Measuring Reputation (Regine le Roux with Jason Barnard)
    6. The Present and Future of Visual Search (Kristopher Jones with Jason Barnard)
    7. SEO and AEO in a world without websites (Jono Alderson with Jason Barnard)
    8. Four Horsemen of the Apocalypse (Rand Fishkin with Jason Barnard)
    9. Where Is WordPress With Google’s Support? (Joost de Valk With Jason Barnard)

    Search Y

    1. Focus on Amazon in AEO (Dan Saunders with Jason Barnard)
    2. What Do You Do When SEO and CRO Conflict? (Will Critchlow With Jason Barnard)
    3. Search & Shopping – Where Are We Going in Ads? (Anders Hjorth With Jason Barnard)
    4. What Does Baidu Do Better Than Google? (Véronique Duong With Jason Barnard)
    5. Are PWAs the future, or just a fad (Aleyda Solis with Jason Barnard)