How Can You Transform Your Personal Brand into a Leadership Brand? – Fastlane Founders Clips
In this video, Head Amplifier and Personal Brand Strategist, Bob Gentle shares why he’s shifting from personal brand to leadership brand, emphasizing the importance of standing out as “the one among many” rather than being just another voice in the crowd. He explains how podcasting can be a powerful tool for building authority by association, even if nobody listens. Watch the full episode to master the 5 essential stages of building a magnetic leadership brand.
What you’ll learn:
00:00 Bob Gentle and Jason Barnard
00:14 Why is Developing A Leadership Brand More Valuable than Having A Personal Brand Today?
00:29 Why Does A Podcast Remain Valuable Even If It Doesn’t Attract A Large Listening Audience?
00:55 Why Does Associating with Industry Leaders Enhance Your Professional Reputation?
“This clip is taken from Fastlane Founders and Legacy with Jason Barnard.” https://www.youtube.com/watch?v=JBbliyzSseQ
Link to pieces of content relevant to this topic:
amplifyme.agency/podcast
https://youtu.be/DMULau_vbRY
https://youtu.be/aXxrNPD77eQ
The Kalicube Process for Personal Brands: The DIY Guide Control and Grow your Personal Brand in an AI Driven World. Download now for FREE! https://solutions.kalicube.com/the-kalicube-process-for-personal-brands-diy-guide
Transcript from How Can You Transform Your Personal Brand into a Leadership Brand? – Fastlane Founders Clips
Bob Gentle: I often feel bad for overemphasizing the podcast side of things, but I don’t feel bad because from a leadership branding perspective, and I think this is what I want, personal brand is a phrase that I’m gradually moving away from. I’m moving towards the phrase of leadership brand or leader brand, because this is actually the goal. The goal is not simply to be one of many, because everybody has a personal brand of one kind or another, but it’s to have a leadership brand,
to be the one among many. And a podcast has a massive contribution to play to this. Contribution to play, contribution to make. A lot of people look at a podcast as a content play. And one of the first conversations I have with clients when they’re looking at launching a podcast is, let’s assume nobody’s going to listen, how is it still going to be a big win for you? And we’re judged by the company we keep. So there’s an authority by association element to this.
Jason Barnard: Yes.
Bob Gentle: If we’re seen with big fancy people, people will start to see us in the big fancy box too.
