How Do Different Search Verticals Shape Your Complete Digital Narrative? – Fastlane Founders Clips
In this video, CEO of Blue Ocean Global Technology, Sameer Somal explains how different search verticals work together to tell your complete digital story. He reveals why managing your presence across main search, images, videos, and news is crucial for building authentic connections. He shares how even casual image searches can lead to meaningful professional relationships by showcasing the human side of business leaders. Watch the full episode to learn proven approaches for managing negative content, creating authentic online presence, and leveraging different search verticals to build trust.
What you’ll learn:
00:00 Sameer Somal and Jason Barnard
00:11 How Much Do Successful Leaders Value Their Presence Across Search Verticals?
00:21 Why Do Successful Leaders Struggle to Navigate Their Digital Brand Strategy?
00:31 Why Does Relying Solely on LinkedIn Posts Fall Short of True Digital Presence?
00:41 What Has Become the Universal First Step in Professional Networking Today?
00:54 What Search Verticals Do People Explore When Researching New Connections?
01:08 How Do Digital Assets Work Together to Tell Your Complete Brand Story?
01:18 How Do Authentic Personal Images Help Build Meaningful Professional Connections?
“This clip is taken from Fastlane Founders and Legacy with Jason Barnard.”
https://www.youtube.com/watch?v=E6t7anA_QFY
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Transcript from How Do Different Search Verticals Shape Your Complete Digital Narrative? – Fastlane Founders Clips
Jason Barnard: You were talking earlier on about the different verticals, Google News, Google videos, and the general search results. To what extent do people care about that?
Sameer Somal: Everything is the bell curve. I think that people who are in some degree of prominence or success, they realize it’s important, but they have no idea how to move forward. So there’s kind of choice overload, or they think, I’m posting stuff on LinkedIn and that’s making sure. And that doesn’t necessarily work either. I think that you have to educate people and let them understand that, hey, when you meet somebody at an event, at a conference, do you Google them? Oh, yeah, I do.
Whenever I ask an audience of a couple thousand people about how many people have gone off to the corner and Googled somebody or they got an email from someone, everyone gives, like the guilty hand raised. So when you Google them, do you click on the images? Do you click on the videos? Do you click on the news? I do, and many people do. So you need to work on those different components. And many times the content, of course, is interrelated amongst them both. The stronger digital assets that you rank and put effort in, those photos will feature more prominently on, on the image search.
And it’s also about telling the story. People have said, Sameer, I clicked on your image search and I got to see, you working in a school that your foundation funds in Girl Power Talks offices in India. And that created a conversation. That person was reaching out to me for, a legal case, for example. I’m thinking of law firm partners. But those things help you, help you become more relatable.
