Why Should Business Leaders Proactively Shape Their Personal Brand Online? – Fastlane Founders Clips
In this video, CEO of Blue Ocean Global Technology, Sameer Somal explains why digital identity has become the most valuable asset for modern leaders. He shares strategic approaches for proactively managing your online narrative. He reveals practical methods for controlling your digital presence across different search verticals while maintaining authenticity and professional integrity. Watch the full episode to learn proven approaches for managing negative content, creating authentic online presence, and leveraging different search verticals to build trust.
What you’ll learn:
00:00 Sameer Somal and Jason Barnard
00:01 Why Should Business Leaders Proactively Shape Their Personal Brand Online?
00:16 How Can Professionals Manage Unwanted Information in Their Digital Presence?
00:30 How Do Different Search Verticals Impact Your Digital Reputation Management Strategy?
01:00 Why Do Ethical Reputation Managers Choose to Decline Certain Client Cases?
“This clip is taken from Fastlane Founders and Legacy with Jason Barnard.”
https://www.youtube.com/watch?v=E6t7anA_QFY
The Kalicube Process for Personal Brands: The DIY Guide
Control and Grow your Personal Brand in an AI Driven World. Download now for FREE!
https://solutions.kalicube.com/the-kalicube-process-for-personal-brands-diy-guide
Transcript from Why Should Business Leaders Proactively Shape Their Personal Brand Online? – Fastlane Founders Clips
Sameer Somal: Eric Schmidt said it best. Identity will be the most valuable commodity for citizens of the future and it will exist primarily online. And if you don’t control the conversation and narrative about who you are, your strengths, your capabilities, well then somebody else can. And so you need to be proactive. So one, it’s understanding what somebody’s comfortable with, what they’re known as. There are a number of ways and strategies that we explore when somebody doesn’t want information out there and they want to be, they still want to remain anonymous.
And I could certainly highlight some of those. So first, understanding where the client wants to go, what they currently have out there, what can be moved up and then you really create a roadmap and educate them on all the different options for controlling search on the main search, the image search, the video search, the news search and all these different sub components of Google search results specific to negative content.
When there’s a harmful narrative that depends on. I’m proud of the fact that we do say no to many clients that reach out to us because I feel like I don’t want to be the person that works on that situation.
