Guy E. Baker

Guy Eugene Baker is an American business executive, speaker and author, and is known in financial services, as a life insurance, and wealth management expert. Baker served as Pacific Life’s USC campus manager and then as a chair of the company’s Agent Advisory Board for ten years.

Guy has made significant contributions to his community, church and the financial services industry throughout his career through volunteering, speaking, writing and giving.

Early in his career, he was elected by his peers to be President of the Orange County Life Underwriter’s Association. Under his leadership, OC NAIFA reached 1000 members for the first time. He was selected by GAMA for the Man of the Year Award and was a leading life insurance producer for Pacific Life his entire career earning Chairman of the Board Honors ten consecutive years. PL chose him as the first recipient of the Distinguished Preston Hotchkis Award and was the youngest agent admitted to the PL Hall of Fame.

Guy qualified for the Million Dollar Round Table his first year in the business and then qualified for Top of Table, the top 5% of MDRT. A frequent MDRT speaker, his books and workshops have made important contributions to the careers of many advisors. He has also been a frequent speaker at Top of the Table.

Guy was elected by MDRT to the Executive Committee, serving as President. This culminated many years of volunteering at MDRT where he also served as President of the MDRT Foundation and the head of many committees and divisions. He led the restructuring the MDRT internet presence, as well as working to improve member communications and ethical standards and on several industry task forces.

Guy also served and chaired many committees for the Association of .Advanced Life Underwriters, an industry influencer in Washington DC. He was a frequent speaker at AALU meeting snd served as program chairman and a member of the AALU Board of Directors.

An Alum of the American College, Guy completed the qualifications for a CLU, ChFC, RHU, and earned two masters degrees – MSFS and MSM. He is a CFP and finished the American College PhD program. He appeared on many tele-video conferences, a speaker at several Symposiums, as well as CLU Institutes.

Guy helped found the National Association of Stewardship Advisors serving as President for two years. He founded the Stewardship Alliance, an consulting company providing charitable giving counseling to philanthropic entities.

A pioneer, Guy was one of the first MDRT members to begin asset management in the early 90’s. He was selected by Worth Magazine as one of the top 205 Advisors in the US. Guy was elected to the National Association of Estate Planners and Councils Hall of Fame and awarded an honorary AEP Designation Distinguished. He was recently admitted to the International Financial Advisors Hall of Fame out of Vancouver BC.

Guy has played an active role in his community. He was elected President of the CMC Alumni Association Board after graduating from Claremont McKenna College. He established the George Van Tubergen Community Service Award in honor of the Alumni director at his death. This endowment provides scholarships for interns to work on community service projects.

Guy has participated in many ways in the community. Guy raised volunteered for United Way and was a board member at the local YMCA. He joined the President’s Advisory Board for the Orange County Performing Arts Center and was one of the leading fund raisers for building the Center. He was President of The Christian Mexican Missions several years. MCM trained pastors and founded churches throughout Baja Mexico. He served on the Mission Hospital Foundation Board and was active on their professional advisory board. Also served on the Presidents Advisory Board for BIOLA College, working to complete their recent $180,000,000 Capital Campaign.

Guy founded Grace Classical Academy, the first Classical education institution in Orange County. As Board Chair, he led the initiative to purchase 5 acres and build the school facilities. He is also an Elder for Grace Church, finance chair, building campaign chair and leads the Men’s Fellowship.

Guy served as President of America Family Living and Orange Family Chapel for over ten years.. They helped families in distress. provide family and divorce counseling. He has been a frequent guest on the AFL radio program. He was elected to the Mission Viejo Country Club board and was Chairman of the Finance Committee.

Guy manages three organizations, employs 25 associates that serve 50 advisors around the US. He current mentors 15 advisors in Singapore over the internet and has developed a coaching program using his popular book Market Tune-up. Guy has written nine books, numerous articles and contributes regularly to several blogs. His most well-known publications is The Box – Understanding the Mathematics of Life Insurance has sold over 1,000,000 pieces and his book Why People Buy has sold over 50,000 copies, a business best seller.

A devoted husband, father, grandfather and great grandfather, he and Colleen have been married since 1967. They have four children, 10 grandchildren and 11 great grandchildren. Despite all of his efforts on behalf of the industry and community, his commitment and unwavering support of his family is his most important accomplishment. Empty nesters, he and Colleen remain actively involved in the lives of their family, providing comfort and support where needed.